It’s critical to adapt to the changing times we’re living in right now.
It’s no secret that for many people the skills they have and that have been generating income are no longer useful, at least during these crazy times. Yes, many are hopeful that the jobs will come back, but the waiting time is going to take a huge toll on and the demand for employee is not going to be the same as it was before.
Because the companies will not simply hire back all the employees they had. It’s a normal strategy to slowly reactivate the jobs and progressively try to go back to the prior levels of productivity. That means that at the beginning only a few people will be employed and for others the situation will get worse.
Learning new skills is a necessity. Here are three high paying skills that you can start learning today.
You have knowledge, you have skills, you have experience. All your life you have been doing some things that other people want to learn. Let me give you an example. If you were a cheerleader in your early youth, you have some tricks that you can share with other, and if you put your own spin to the way you explain those, that’s your branding. If you know how to dance, you can help others do the same. If you have kids and have apply some things that helped you raise your kids successfully, that’s a skill other parents need.
Your brand is the particular way you have to demonstrate your skills. It’s unique, it’s not copying anybody else. It’s your own way of presenting a solution to a problem.
You might say that the skill you have is already out there in Google, YouTube, TikTok or Instagram. But such skill with your own signature is not.
I grew up in the 70’s and when I heard on the radio songs like Staying Alive or Night Fever or More than a Woman, I was sure it was a girls’ band. Then I realized that it was a group of bearded dudes with a very special signature: a high pitch voice that presented the songs in a unique fashion that was accepted by millions of people all over the world.
So, your brand is something that you already have, you just need to refine it and make it specific so the people that relate to you can find you and follow you. And that’s the beginning of the journey where you put yourself out there in order to create value.
Branding is not about being a celebrity. It’s about helping people. You need to understand that nobody cares about you unless you care about people.
And to create value to show that you care about people you need to apply the next high-paying skill.
Expressing our thoughts and ideas sometimes requires writing them down in an organized way. Delivering a message that describes a real problem and then presents a great solution is a skill that requires practice and constant evolution. The ideas that live in your mind need to be written in such a way that the reader can perceive the benefit of paying attention to your message and to follow your recommendations.
Copywriting can be exhausting or it can be easy. It all depends on the clarity of your business proposition and the power of the solution that you intent to deliver to your audience. Learning copywriting is essential to communicate with your potential clients, and it doesn’t have to be formal or serious. There are plenty of entrepreneurs who’s branding is totally relaxed or casual. Presenting your personality in your writing is a sign of authenticity and allows people to know you better.
Finally, if you want to do business, you need to learn sales.
It doesn’t matter what industry or field you work or worked before, you have done sales.
Have you been interviewed for a job? That’s an act of selling. You’re selling your skills, your experience, your value. All this with the purpose of landing a job. Once in the job, you better be selling yourself highly every day to keep that job.
In your job, in your neighborhood or in your family you have a reputation. They refer to you with labels that describe your personality. Well, for good or for bad, this is the result of you selling your personality to those people.
What I’m trying to say is that selling is not a scary thing, but is a skill that demands rewiring our minds to understand that when we are rejected at the moment of trying to make a sell, we need to treat this as just another step in the process of closing.
Some people say that they are not made for selling, but that is the same as saying that a baby is not made for walking just because a few falls happened during the process.
There are millions of people that need help, and your skills are the perfect match for them. But without a branding platform where they can find you, without the right message to present your solution to their problem and the right way to persuade them to buy your solution there is no business. And this can apply to any product, either physical or digital. You can create your own training course, or you can promote products from other businesses, and you can make a commission. You can start with a product and then move to other product. In any case, the common skills to achieve success online are the same: personal branding, copywriting and selling.
Everybody wants to make money online, but learning the core skills is essential and is not that difficult, you just need to invest in yourself and be coachable so you can apply the same steps that other people have applied already.
Let me know if I can help. I know a thing or two.
I wish you the best of success!